Marketing
7 Steps to Revive Your Marketing Plan
Marketing plans, like interiors, need some freshening up every now and then. After a while, they become too familiar and fail to attract interest. If you’ve noticed lately that your marketing plan is stale and no longer attracting as many clients, it’s time to re-evaluate and modify it. Is the problem something other than the…
Read MoreSocial Media Tips for Interior Designers
For most interior designers social media has become an integral part of their marketing campaign, but are you using it effectively to positively affect your bottom line? Let’s look at some tips to make sure you are making the most of your social media presence. Though there are numerous social media platforms, your goal is…
Read MoreIs Your Design Firm Using Video? Here’s Why it Should
We are rapidly becoming a nation of viewers. Industry data indicate that some 245 million Americans regularly view online video content. On average viewers spend 100 minutes a day and up to 16 hours a week watching videos of some sort. In 2021, 96 percent of consumers increased their video viewing time, and 90 percent…
Read MoreLocal SEO Guide for Interior Designers
These days, even clients who rely more on referrals or word-of-mouth when selecting a designer spend some time online. They scan project images and scope out local firms, whether it’s their websites, social media pages, or listing in a designer directory. You want to be sure that when they’re searching “interior designers in [my town]”…
Read MoreAre Your Clients Opening Your Email Newsletter?
If you have an email newsletter, do your clients open it? How can you create interest and increase the open rate – and even better – the engagement rate? Newsletters can be an effective way to stay connected to both past and present clients as well as reaching prospective ideal clients. Of course if you…
Read MoreWhy You Shouldn’t DIY Your Marketing
We all know the reasons why some consumers prefer to attempt to do their own home improvements. It’s less expensive. They can do it at their own pace and on their own time. Even if they’re willing to work with a pro, they aren’t sure who they should hire, whether they will be reliable, and…
Read MoreNot Everyone Knows About You – And That’s Okay
With everyone resorting to digital marketing these days, how can a designer stand out against the competition? That’s the question I put to my colleague Ken Lewis, managing partner with Client Expander, a digital marketing agency that works exclusively with companies in the design industry. He graciously shared with me some of his insights from…
Read MoreMaster Your Medium, Then Market
When you’re ready to grow your business, how do you find and attract new potential clients? These days, whether from choice or necessity, that usually involves employing some form of social media. Before the start of the pandemic, about 7 in 10 Americans engaged with social media regularly to share messages and photos and to…
Read MoreMarketing for the Holidays & Beyond in a Covid World
Now is definitely the time to create interest with your clients in preparation for the holidays and beyond. The conversation can focus on the upcoming holidays but also on how their home is working and will continue to work for them in the New Year. Now is the time to reach out with ideas through…
Read MoreWhy Market When You are “Too Busy”
Photo Credit-Stark Photography Many designers tend to think that marketing is what you do when you “have time”. So often when we are busy we focus on being busy and getting the projects completed and then when we are not busy we focus on searching for business and trying to madly market for instant results.…
Read More