Interior Design Business
7 Recommended Marketing Tasks For Your Interior Design Business
I often get asked this question: What marketing tasks should I consider that will make a big impact on my business? Here my list of 7 things that I recommend you consider when planning your marketing budget: 1. Photography Think about how many projects do you intend to photograph and how you will use those…
Read MoreEthics: It’s Not A Choice
“Those who stand for nothing fall for anything” Alexander Hamilton With the popularity of “Hamilton” on Broadway, I thought this quote from Hamilton a good reminder of the importance of ethics in business. I would assume none of you feel you are unethical, but there are slippery slopes in business that need to be addressed.…
Read MorePlanning for Success in Your Interior Design Business
Do you set aside time on your calendar to plan for your interior design business on a regular basis? I find that not every designer does this regularly. You’re the CEO of your interior design business and you need to plan for your business and not just let it happen by accident. My recommendation is…
Read MoreBuilding Your Trust Account
By Drue Lawlor, FASID Do you or your team members feel as if you have to know everything, be able to answer any question asked of you, and prove you are an expert in every area of your field in order to build a financially successful business? If so, you are probably like many others…
Read MoreAre You Asking The Right Questions
By Drue Lawlor, FASID Director of Coaching at DSU Whether interviewing for a virtual assistant or for someone who will be working in your office, making the decision about who to hire is critical. They need to fit into the culture of your firm and, depending on their job, being a team player might be…
Read MoreA Project Management Tool for Every Designer
If you’re still using to-do lists, checklists, voice reminders and sticky notes to manage your projects, I encourage you to consider switching to a project management tool. Whether you’re a sole practitioner or a large A&D firm, there is a tool to suit your needs. The time you invest up front in getting familiar with…
Read MoreAre You Running Your Business or Is It Running You?
By Drue Lawlor, FASID Director of Coaching, Gail Doby Coaching & Consulting & Design Success University Do you find yourself ending each day with a “To Do” list that just keeps getting longer? How often do you wish you could have more hours in the day or just find some way to shorten that “To…
Read MoreShould Interior Designers Work Without Contracts?
This is a very important conversation about the necessity for you to use contracts and retainers in your interior design business. I’ve seen many newbies start work without contracts and retainers based on their good faith belief that the unsigned “clients” will pay. And I’ve also worked with seasoned designers who got burned by not…
Read MoreBe Uncomfortable: The Best Way to Build Your Interior Design Business
Working as a coach, I see that change is uncomfortable for many people. And I see that it is often the #1 reason they never achieve great things. The best way break through your personal barriers and accomplish more than others is to do things that others are unwilling to do, or are afraid to…
Read MoreUnderstanding The Average Value of Your Interior Design Clients
Understanding the average value of your interior design clients is a key component of any successful interior design business. Why? Knowing this answer will help you create your plan for the year. Here’s how knowing the average value of your interior design clients will help you create your plan: Estimate how much your average client…
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