Our Mission

Help 100 design firms reach $2.5 million in annual revenue with 20% profit

At Gail Doby Coaching and Consulting we all come to work every day to solve the biggest problems that Interior Designer face in their business. The nagging problems that keep them awake at night, many of the same issues that every business owner face. Even successful Interior Designers struggle to find the right clients, increase their bottom-line profits, and have access to solid business guidance that they can count on.

Throughout the history of Interior Design, people come out of school with little to no business building knowledge. Our mission at Gail Doby Coaching and Consulting is to help 100 design firms reach $2.5 million in annual revenue with 20% profit. The truth is you have to have both, revenue and bottom-line profits to be sustainable. We have helped design firms 10x their revenue and profits in little as six months using our proven proprietary formulas.

Good Project Photography

Photo Credit: DesiLu Good photography is an absolute must for every interior designer. This is the content that your prospective clients will see. A bad photo can turn prospective clients away, even if the design is amazing. You pour hundreds of hours into each project so having at least a few photographs is essential to…

Understanding your Marketing ROI

At the most basic level, return-on-investment or ROI compares the amount of money you spend on a marketing campaign with the amount of revenue you gain from it. And this can prove to be quite tricky, so we’ve compiled a few tips on understanding your marketing ROI. One of the first steps in tracking ROI…

Hire For Attitude, Train For Skills

By Drue Lawler, FASID Director of Coaching at Gail Doby Coaching & Consulting Photo Credit: @bakerbroductions A challenge for a number of firms – particularly small firms – is that whoever is interviewing potential new hires has not really had training in how to interview. Consequently they may focus more on the resume and skills…

What Is Your Business Culture Like?

If you were to conduct a 360-degree evaluation of your business, what words would your employees, vendors, service providers, and clients use to describe your firm’s organizational culture? Empowering? Supportive? Welcoming? Responsive? Or, controlling? Micromanaging? Hierarchical? Toxic? When it comes to key interpersonal success factors—such as communication, trust, loyalty, respect—organizational culture trumps policies, pronouncements and…

Good Project Photography

High Point Market—Why You Should Go

By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting Photo Credit-DesiLu Fall Market is only a month away. If you’ve not yet made plans to attend, I encourage you to do so. While there are many design shows and expos throughout the year, none can compare with High Point Market for…

Diversifying Your Business

Photo Credit-DesiLu How is your business positioned for the cycles that the economy will go through? Your financial advisor has probably talked to you about the value of diversifying your investments – to better protect those investments. But have you thought about the importance of diversifying your business – for the same reason? Does it…

Making Tough Decisions

By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting Being the boss is not always the greatest job in the world, especially when it comes to having to make the tough calls. They often are stressful and can generate a lot of bad feelings you’d rather not deal with. Still, the…

What is your Value Proposition?

Photo Credit: DesiLu I talk a lot about marketing, but when I talk to designers, many of them don’t really know what I am talking about…specifically. When I interview designers on my podcast, I often get: “We don’t really spend any money on marketing.” To which I respond: “So you don’t have a website? No…