Our Mission

Help 100 design firms reach $2.5 million in annual revenue with 20% profit

At Gail Doby Coaching and Consulting we all come to work every day to solve the biggest problems that Interior Designer face in their business. The nagging problems that keep them awake at night, many of the same issues that every business owner face. Even successful Interior Designers struggle to find the right clients, increase their bottom-line profits, and have access to solid business guidance that they can count on.

Throughout the history of Interior Design, people come out of school with little to no business building knowledge. Our mission at Gail Doby Coaching and Consulting is to help 100 design firms reach $2.5 million in annual revenue with 20% profit. The truth is you have to have both, revenue and bottom-line profits to be sustainable. We have helped design firms 10x their revenue and profits in little as six months using our proven proprietary formulas.

Focus on Business Essentials

By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting All businesses have their ups and down, good times and not-so-good times. When business is lean, like now, two things will help you pull through. One, keep in mind that the present situation is only temporary. The good times will return. Two,…

Focus on Business Essentials

By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting All businesses have their ups and down, good times and not-so-good times. When business is lean, like now, two things will help you pull through. One, keep in mind that the present situation is only temporary. The good times will return. Two,…

A Strong Offense is Your Best Defense in Times of Uncertainty

By Drue Lawlor, FASID Director of Coaching at Gail Doby Coaching & Consulting “Keep your fears to yourself but share your courage with others.” Robert Louis Stevenson When you focus on sharing your courage with others and take the approach of setting up a strong offense for your business you will find your fears tend…

When and How to Re-open the Office

By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting As some states and municipalities begin to relax stay-at-home restrictions, employers have a big decision to make as to when and how to re-open their businesses. Two of their biggest challenges are how to ensure the workplace is safe and how to…

Soft Marketing Ideas For Challenging Times

By Drue Lawlor, FASID Director of Coaching at Gail Doby Coaching & Consulting Challenging times can also be opportunities. In the words of Jimmy Dean: “I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” How are you adjusting your sails? First of all, stay visible…

Stick to Guidelines to Qualify for Loan Forgiveness

By Gail Doby, ASID CVO and Co-Founder of Gail Doby Coaching & Consulting Chances are if you’ve recently applied for a Payroll Protection Program (PPP) small business loan, you’ve yet to get a decision on your application or you’ve been told it’s on hold because the lender has run out of funds. Congress is now…

Are You A Proactive Leader?

By Drue Lawlor, FASID Director of Coaching at Gail Doby Coaching & Consulting In challenging times some people turn those rough times into success and others fail. Successful leaders navigate their teams through stormy seas as well as they do when the seas are calm. That success during unsettled times depends on you being a…

How to Apply for Federal Small Business Assistance

By Gail Doby, ASID CVO and CO-Founder of Gail Doby Coaching & Consulting There’s been some confusion as to what, how and when designers can apply for assistance offered through the recently enacted CARES federal COVID economic relief bill. Here is some basic information to help you get started. Also, download a copy of The…

5 Business Tips to Maximize This Time

By Drue Lawlor, FASID Director of Coaching at Gail Doby Coaching & Consulting These 5 business tips are actually things that you should continue even as self-isolation is a thing of the past. They are valuable additions to your daily life, and as studies tell us, it usually takes 66 days to establish a new…

What's Your Interior Designer Persona?
What's Your Interior Designer Persona?
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