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10 Reasons Why Your Marketing Plan Is Failing

Marketing when done well attracts your prospects and repels non-ideal clients. Well executed marketing makes selling irrelevant. How do you know your marketing plan is failing? If you constantly worry about where your next client is coming from and you wonder how to attract a steady stream of your ideal...

Plans > Actions > Results

By Drue Lawlor, FASID Director of Coaching, Gail Doby Coaching & Consulting & Design Success University Photo by: Dana McGrath | Bria Hammel Interiors Team at Interior Design Summit “Action expresses priorities” – Mahatma Gandhi Are you satisfied with the current state of your design firm or are you looking for...

2017 Design Bloggers Conference Highlights

By Gail Doby, ASID CVO & Co-Founder, Gail Doby Coaching & Consulting & Design Success University The last Design Bloggers Conference I attended was at least four years ago, and it has grown substantially since then. Over 350 designers attended from around the world. Many great speakers shared actionable tips...

Interior Designers: Love Your Numbers!

Today we’re sharing a quick quiz you can take without anyone seeing your answers. Take just a few minutes and discover your personal Financial Savvy Score. Give yourself a 1 for each YES and a 0 for each NO: 1. YES  NO  You know the difference between net...

What Keeps You Up At Night?

Most interior designers got into the interior design business because they love creating beauty, and they love working with clients to get the acknowledgement at the end of the project that they are amazingly creative. Those tears at the final walk-through are like Nirvana for most of us.  It’s what...

3 Tips to Avoid Fee Fiascos

By Drue Lawlor, FASID Director of Coaching, Gail Doby Coaching & Consulting & Design Success University Photo by Dana McGrath Are you ready to make the changes necessary to transform your business? I hope at least some of you will act on these 3 tips that can help you transform...

Designing Your Roadmap to Success

In the days before GPS systems, when you were planning a road trip you’d buy a printed map, plan your route, and then use a highlighter pen to clearly mark how you were going to get from your point of departure to your destination. It was a visible reminder and...

Why Nightmare Clients Cost You Money

Designers don’t want nightmare clients, but when business is slow, it is tempting to take any client because it seems like a better idea than having no clients. Is it worth taking a difficult client just to pay the bills? My answer is a resounding “NO!” Here are a few...

About Gail
My personal story reveals my own challenge with finding the right business model for my lifestyle. I made lots of mistakes and always wished someone else was there to walk me through the minefields.

I learned a lot along the way, and those minefields brought wisdom and knowledge … and a new mission: to help designers like you transform their businesses.

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